Objective: Design the logo and create the identity for BANDIER, the first luxury fashion, fitness and music boutique, with a meticulously curated collection of the most fashion-forward luxury fitness designers from around the world.
Before ‘athleisure’ had entered our collective lexicon, Jennifer Bandier first approached me to design a logo for her emerging boutique of luxury fitness apparel & accessories – the first of its kind. It was to be strong and clean; luxurious, but accessible and attainable. The BANDIER girl is confident, strong and always chic. The brand should embody her ethos ‘Strong is the New Sexy.’
The full scope of deliverables included logo design, responsive teaser site, in-store graphics, event invitations, email marketing, social media graphics and creative consulting.