Objective: Make the Center for Cultural Innovation’s email marketing template more legible and mobile-friendly.

Approach: I approached CCI because I found their emails difficult to read, especially on a mobile device.

CCI has an excellent mission – supporting working artists in California. It’s hard to learn about many of the events and resources they offer. because their emails were not responsive. They were very copy heavy, and the text did not resize on mobile.

Center for Cultural Innovation Email Center for Cultural Innovation Email Redesign

I redesigned one of the emails I received, just to show them how much better it could look and perform. I created this responsive template using the same elements. I contacted the president and offered it to them pro bono, just to support their mission.

Side to see before (left) and after (right).