ESPN CreativeWorks - Home
ESPN CreativeWorks - Project - US Open
Objective

Redesign ESPN CreativeWorks Website

Design a website to showcase the best-in-class work of ESPN CreativeWorks.

CreativeWorks is a combination of marketing experts who live and breathe sports, in-house at ESPN, made up of creative directors, designers, digital developers, writers, producers, editors, project managers, strategists.

We leverage our direct access to actionable fan data and ESPN products to build creative solutions that natively integrate into our platform as brands are seeking higher quality, contextually relevant placements. Brands turn to us as the resource for big ideas, fan insights, league relationships and access to athletes, as well as to build campaigns that live across any platform, reaching fans on every device.

We also develop the creative for one of the most valuable sports brands in the world – our own brand – ESPN.

Approach

Modern, Streamlined Redesign

Showcasing everything from commercials to digital display, microsites to studio integrations, social to OOH, the responsive design and a clean, uncluttered layout make the work of CreativeWorks the hero on every page.

ESPN CreativeWorks - Meet the Team
ESPN CreativeWorks website

Wireframes & Style Tile